A mini process video for the logomark we created for Resistance Cycles.
The idea behind the mark was to incorporate a visual image of ‘resistance’ into a stylised ‘R’ letterform, which we achieved by playing with the concept of gradients and lines representing the spikes of a bicycle wheel.
The execution of the line work is inspired by some of the creations of @tako_chabukiani who has shared some fantastic examples of how to create the illusion of movement and and dynamism through the remarkable use of lineweight transitions and by playing with line density.
Various programs were used including Rhino3D, grasshopper, illustrator and photoshop for the timeline animation. Really looking forward to getting some feedback on this behind the scenes!